Once again, Barthes?

At last, Barthes! The relevance of a trajectory and a discourse in contemporary thought

Abstract

We begin by articulating Roland Barthes's career and discourse, highlighting aspects of his thinking that can contribute to current communication studies. . By articulating with the contemporary context marked above all by the dictates of consumption, viralization and automation, this article revisits some Barthesian issues that are fruitful for thinking about
contemporaneity, such as the death of the author, the media event and the myth. We work on these concepts in light of current trends around the digitalization of culture and some of its main aspects: multiplication of transmitters, digital social networks and Artificial Intelligence tools. Barthes's work called for multiple investigative changes and points to paradigm shifts, always confronting the status quo of scientific practice and the political and cultural hegemony of his time.