The image in circulation

the occurrence of fires in Brazil and California

Abstract

This study is based on a corpus of news taken from the UOL and G1 portals, collected through Google, to analyze how these digital media dealt with two episodes: the drought and forest fires in Brazil (August 2024) and the fires in California, in the United States (January 2025). The Brazilian event is examined considering the tendency to trivialize the fact (Mouillaud, 2002). The research seeks to understand how the digital media technically framed the images linked to the events and, through an inferential analysis, describe the phenomenon of drought. When incorporated into the media circulation (Braga, 2012), the drought can be reinterpreted by reframing the event, within a context of differentiation (Fausto Neto, 2018).