So far, so close

contributions of Stig Hjarvard and Jesús Martín-Barbero to the study of communicative processes

Abstract

This paper discusses how the theoretical and methodological approaches of Jesús Martín-Barbero and Stig Hjarvard contribute to the development of communicational analyzes that contemplate the multiple elements that constitute communicative processes: producers, works, consumers and their respective contexts. Beyond the ongoing debate about the distinctions between the concepts the authors work with (e.g., mediation and mediatization), both of them share premises and use analytical resources that are remarkably similar. Thus, this work conceives that the dialogue between the ideas of the authors bring clues that can give more complexity and methodological strictness to the study of products and communicational processes, as well as to their insertion in culture and society.