Sensitive cartography in communication

methodological notes

Abstract

This article aims to build a Sensitive Cartography as a methodological proposal for Social Communication. We seek to develop a method that maps the points of contact, of interaction, with the objective of analyzing what promotes affection between an audience and a media product. For this, we rely on phenomenology, its methodological techniques and categories of analysis, defining here two categories to undertake the analysis: temporality and cooperation; since both are related in order to shape interactions and relationships. The proposed methodology makes reference to the rhizomatic principles of Deleuze and Guattari (2007), but anchored in the cartography proposed by Martín-Barbero (2002), which has fluidity as a characteristic